Branding Policy

Last updated on 13-08-2026

1. Purpose

This Branding Policy sets out the terms on which third parties may refer to, or use, the name “Crescendo Overseas,” Our logo, and related trade names, trademarks, and visual identity elements (collectively, the “Marks”) as they appear on https://crescendooverseas.com (the “Website”). This Policy applies to all Users, clients, suppliers, partners, media, and members of the public.

2. Ownership

The Marks, including the name “Crescendo Overseas,” our logo, taglines, and associated elements of visual identity, are the exclusive property of, or are lawfully licensed to, Crescendo Overseas Pvt. Ltd. (“Company,” “We,” “Us,” “Our”). Nothing in this Policy or on the Website shall be construed as granting any licence, permission, or right to use the Marks except as expressly authorized herein. Any unauthorized use of the Marks is strictly prohibited and may constitute a violation of applicable laws.

3. Permitted Use

Subject to this Policy, You may:

• Refer to Crescendo Overseas by name in factual, non-commercial statements (e.g., news articles, academic references, accurate business directory listings);
• Use the Company name in a hyperlink to the Website, provided the link does not imply endorsement, sponsorship, or affiliation that does not exist;
• Where You are an existing client, supplier, or partner, refer to the business relationship factually, subject to any separate confidentiality or case-study consent obtained from Us.

4. Prohibited Use

Without Our prior written consent, You may not:

• Use the Marks, or any confusingly similar marks, as part of Your own company name, product name, domain name, or social media handle;
• Modify, distort, recolor, or otherwise alter the Company logo or visual identity;
• Use the Marks in a manner that suggests endorsement, sponsorship, partnership, or affiliation with the Company where none exists;
• Use the Marks in connection with content that is unlawful, defamatory, misleading, or damaging to the Company's reputation;
• Use the Marks for any commercial purpose, including in advertising or promotional material, without a separate written licence or agreement.

5. Client and Case Study References

Client and partner names, logos, and case study details may be displayed on the Website and are used with permission obtained from the relevant client or partner, where required, and remain the property of their respective owners. If You are a client or partner and wish to request removal or correction of a reference to Your organization, please contact Us using the details in Section 8.

6. Third-Party Trademarks

Any third-party names, logos, or trademarks that may appear on the Website (for example, of clients, partners, or certification bodies) are the property of their respective owners and are used with permission or under fair, descriptive use. Their appearance on the Website does not imply any endorsement of the Company by such third parties beyond what is factually accurate.

7. Reporting Misuse

If You become aware of any unauthorized or improper use of the Marks, please notify Us promptly using the contact details in Section 8.

8. Requests and Enquiries

Requests to use the Marks beyond what is permitted under this Policy, or enquiries regarding this Policy, should be directed to:

9. Enforcement

Unauthorized use of the Marks may infringe the Company's intellectual property rights and may result in civil and/or criminal liability under applicable Indian and international law. The Company reserves the right to take appropriate legal action to protect its Marks and reputation.

10. Changes to This Policy

We may update this Branding Policy from time to time. The “Last updated” date at the top of this Policy indicates when it was last revised.